About Adrianne Stone, growth product manager
User Profile Properties
Activity Feed
Big Cartel (Principal PM)
Led Big Cartel's shift to trial-led upgrades
Redesigned the entry-level upgrade path around a Platinum reverse trial instead of a straight free-to-paid ask.
Raised Trustpilot rating 2.3 → 4.7
Built Big Cartel's first review-generation loop and launched the company's first-ever referral program.
Released Big Cartel Feedback Bot
Replaced manual triage of seller survey responses with an internal AI tool: classification pipeline, semantic search, and per-survey AI clustering/synthesis workspaces.
Shipped access controls for product visibility
Gave sellers ways to control when and to whom products are visible: Scheduled Drops and Password Protection — supports hype-driven launches and private/VIP previews. It was a highly requested feature.
Recovered conversion after a broken price hike
After a 50% price increase tanked D30 conversion, rebuilt onboarding and cancellation flows; conversion climbed 2.97% → 6.56% and churn dropped 25% YoY via subscription pause.
Joined as Principal PM
Brought on under new ownership to stand up product instrumentation (Amplitude) and kick off onboarding experimentation.
AirDev (PM)
Product Manager
Drove $300K+ revenue through shipping 9 early-stage SaaS/marketplace clients, including an AI grant-writing assistant.
Bount (Cofounder)
Returned capital to investors
After a careful assessment of our traction, the fundraising environment, and what it would take to raise the next round, we decided to decline a bridge round, return remaining capital, and wind down the business.
Shipped SMS notifications
Boosted request completion 20% by diagnosing why creators weren't responding — email notifications were buried in a shared Gmail's Promotions tab — and switching to tap-to-respond SMS, which creators confirmed they preferred.
Added Asks feature
Fans faced a blank-form problem — they'd click to request something, get asked "What do you want and how much will you pay?", and never finish. Asks fixed it by letting creators pre-set priced options (a photo, a photo pack, a TikTok shout-out) that fans could pick in one tap.
Released MVP
Enabled fans to make paid requests of creators, recruited 3 major TikTok creators as launch ambassadors, and built a content review pipeline to keep the platform safe.
Stripe KYC/AML Risk Review Completed
Developed our KYC/AML policies and workflows to mitigate risk introduced by the crowdfunding functionality.
Stockabl (Founder)
Stockabl Acquired
Sold platform to investor building a portfolio on the thesis of "shop local".
Founded Stockabl
Bootstrapped a B2B wholesale marketplace for handcrafted goods to 1,000+ sellers with $0 ad spend.
23andMe (Product Scientist)
Shipped My Health Action Plan
Turned genetic & survey data into personalized health guidance for 10M+ users.
Product Scientist
Joined the research team applying data science to product experiences across the 23andMe platform.
Education & Early Career
PhD, Translational Biology
Completed a PhD in viral gene therapy and CRISPR for bone disorders and awarded NIH F31 grant.
Biology & AP Environmental Science Teacher
Spring Branch ISD; AP Campus Coordinator.